We created and proposed a few directions to promote the launch of Robert Reffkin's new Masterclass called Robert Reffkin Teaches Buying and Selling Real Estate.
My Contributions
Team: Collaboration with Kristy Ho, and Leslie Wilkins Stakeholders: Robert Reffkin (Compass), Masterclass Marketing Advisor: Elizabeth Do Skills: Adobe Illustrator, Adobe InDesign, Art Direction, Creative Direction, Figma Project Roles: Designer
Compass
Designer
Jun - Aug 2021
With the promotional campaign, we wanted the audience to find the Masterclass and materials easy to approach. Hence, we used elements such as helpful annotations, fun stamps, and drawings.
Social Carousels and Story Features
To demonstrate how the concept would play out across social media carousel posts and on stories, we presented a few variations of the direction to kick off the project.
