TSG

Overview

As the Presentations Designer at Houlihan Lokey, I was tasked with creating a custom, client-branded presentation deck template for a strategic pitch to TSG (The Specialist Group). The challenge was to develop a confidential information memorandum that would effectively communicate Houlihan Lokey's investment banking capabilities while seamlessly integrating TSG's brand identity. The project required a sophisticated design system that could handle sensitive financial information with both visual impact and professional credibility.

Solution

I developed a bold, cohesive presentation system that married Houlihan Lokey's financial expertise with TSG's dynamic brand aesthetic. The design featured a striking red and deep purple color palette with distinctive curved geometric elements that created visual flow throughout the deck. I incorporated TSG's checkered logo pattern as a recurring motif, balanced with clean typography and strategic white space. The template included specialized layouts for table of contents, chapter dividers, and content pages that could accommodate both industrial imagery and complex financial data. The curved design elements served as both brand reinforcement and functional wayfinding tools, guiding readers through the presentation narrative.

Results

I developed a bold, cohesive presentation system that married Houlihan Lokey's financial expertise with TSG's dynamic brand aesthetic. The design featured a striking red and deep purple color palette with distinctive curved geometric elements that created visual flow throughout the deck. I strategically incorporated TSG's checkered logo pattern at key moments for brand reinforcement, using it purposefully rather than as a repetitive element. The design was balanced with clean typography and strategic white space, allowing each of the brand elements to feel impactful. The template included specialized layouts for table of contents, chapter dividers, and content pages that could accommodate both industrial imagery and complex financial data. The curved design elements served as both brand reinforcement and functional wayfinding tools, guiding readers through the presentation narrative.